“Driving our value proposition of Luxury Made Easy, Sharpening Operational Performance, Improving Close Rates at the Retail Level and Growing our network of Affiliate Partners to Ensure Long-Term Viability”

Eric has executed the vision of LutherSales at an executive level. Competitive by nature; perseverance, passion and desire are attributes of his style as both leader and teacher. Amerced in most every aspect of the day to day operations including sales, merchandising and operations the company has experienced tremendous growth since he joined the organization in 1992 when annual sales were shy of $75,000 annually. Eric’s key relationships with Associations, Auxiliaries, Benefit Brokers & HR executives have played a significant role in that growth. Under his guidance the Company has developed long standing vendor relationships with most every major furniture manufacturer, bedding manufacturer, electronics and appliance distributor. He has also contributed mightily to the development of a national in-home delivery network that has provided a competitive advantage to LutherSales in the fulfillment of consumer goods throughout the Continental USA. His innovation in merchandising has helped the company build value while offering complete all-inclusive packages across most every product category.

Prior to joining LutherSales in 1992, Eric spent a brief period with the American Heart Association before joining UJA Federation as a Development Executive. Eric graduated from the University of Maryland in 1988 and held the prestigious title of Chairman of the largest student fundraiser benefitting the American Cancer Society. He is involved with several professional trade associations including NHFA, IFTLC, AFSA, ASTA & CLIA.

Eric enjoys spending his free time with his wife and kids and looks forward to his family vacations. He continues to play tennis competitively and enjoys golf.